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Tags archives: how to get more customers

  • What in your business is right in front of your nose but you can't see it? I am constantly amazed at the number of missed opportunities by businesses when they are trying to grab your attention and get their message across. This block of factories are in a prime location on a major freeway in Melbourne, I'm sure many of you recognise it as you exit the Ringwood tunnel on Eastlink. It has tens of thousands of vehicles going past each day, and the first impression I get is totally  underwhelming. No doubt they are spending hard earned profits on marketing to attract new leads, yet right on their front door is a massive missed opportunity. Their front of house is a golden opportunity to market to thousands of potential clients. Next time you go past I bet you'll think "oh yeah what[...]

  • What Franchisees and Franchisors need to know about Franchise Local Area Marketing Franchise Local Area marketing is not just about doing letterbox drops or as some experts will have you believe having a strategic adwords or social media campaign is critical as part of your tool kit. Whilst these are components of a successful franchise marketing strategy on their own they don't add up to a local area marketing strategy. Local Area Marketing is one of the keys to your franchise's success, and should be designed to complement the brands overall national marketing initiatives. As a franchisee, your marketing efforts do not finish with your contribution to the national or group fund, the fund is certainly utilised to promote the brand, it also covers other marketing costs such as c[...]

  • Failure to launch, what small business can learn from the experts Your small business can learn a lot from how NASA prepared for a rocket launch. The countdown is a carefully devised set of procedures ending with not only a successful launch but a successful mission. The countdown is a sequence of backward counting to indicate the time remaining before an event is scheduled to occur and is commonly used by NASA during the preparation for a rocket launch, and it include what milestones to watch for to ensure a successful result. During countdown, NASA’s team bring the rocket to the launch site and load it with the payload, while the Launch-center communicates with important sensors on the rocket. What checks does your small business have in place to make sure your product and or serv[...]

  • Being customer focused does not mean you are being customer centric   In other words your business is either focused on how you can help your customer v’s how together your customers can help you build your business. When customers experience any brand, they always ask the question, “What’s in it for me?” before they purchase or engage. A customer-focused local area marketing strategy makes the answer(s) to this question obvious as it helps the franchise or local business to offer a reciprocally loyal experience. Although there is truth and necessity behind both marketing strategies, you have to give in order to get to build a reciprocal relationship between your strategic alliances and your target customers. Often this can take months of nurturing to yield results that y[...]

  • Do you want FREE MARKETING? Now you can when you provide your customers with Car Sunshades as a promotional giveaway.   Just imagine a street or carpark at the beach full of cars displaying your logo and at the same time your the hero for helping keep their car cool. For more information please call Tim on 1300 946 227 or email us at getconnected@workslocal.com.au For more low cost creative ideas for your business check out http://www.workslocal.com.au Follow our Facebook Page for more FREE MARKETING tips and tricks and local area marketing ideas.  

  • Here is the Official Biggest Loser's guide to create a better marketing plan. Shape up, Look good, Have fun and start generating more leads anytime you like. This is a Tragic tale of an out of shape businesses that gained weight over winter, became unmotivated due to slowing sales and needed get into shape for the summer business season. Hey wait a minute, does this sound like your business? Are you feeling a little disillusioned, disheartened and lacking direction on how to move forward? You are not alone, if you are really serious about being in business then: It’s time to reflect and weigh in, Biggest loser style. It's time to turn on the camera and tell yourself how you let your business get this way, it used to be fast fit and exciting which is why you have invested so much t[...]

  • Would you like to know how to grow your customer base? Do you know the secret to building a clear picture of your customer? When developing a local area marketing plan that works, the first step is to get to know your community. If you’re lucky, you will already know the local area quite well, you may even live nearby. If this is the case you will be well prepared to develop your local area marketing plan. However, if your franchise is located in an unfamiliar area, it’s important that you do your research and find out more about the community your business serves. There are many ways you can communicate and connect with your target audience; here are just a few ideas which you should consider applying. Communicate Build 2 different databases, one for customers and one for your aff[...]

  • You can't help but notice car Number Plate Frames are popular because they work! Did you know that at the time of the 2015 Motor Vehicle Census (MVC), there were 18.0 million motor vehicles, registered in Australia? Right now the local car yard is using your car to promote their business for free! For decades car yards have used number plate frames to promote their business using you to do it for them!   Go and check, it doesn’t seem right, but the do it because it works. This low cost Local Area Marketing Solution, will enable you to take back this space and start promoting your business to thousands of motorists, for as little as $5! Hand them out to your customers and run a competition to encourage them to put them on their cars. Ask how Workslocal can hel[...]

  • With so many marketing channels it can be confusing for businesses Do you understand what they are and how they impact your businesses marketing plan? Do you know what marketing channels you should be using to get that message to your target audience? Are you searching for local area marketing ideas and overwhelmed by all the possible options? In reality it should be simple and 10 years ago there were only a few choices, now it's a minefield of choice and confusion. Environment One strategy for your local area marketing ideas is to use narrowcast and concentrated marketing techniques such as sms or targeted social media ads, as opposed to broadcast marketing. Broadcast being traditional radio, print or TV that mass audiences will see. Another strategy is to focus on onl[...]

  • To learn how to create a successful marketing strategy you need to understand human behaviour? How there are subtle influences in their buying process, here is a break down of what you need to know. A successful marketing strategy need to take into account a range of emotions that the prospective buyer could be influenced by and design a campaign that will either counter or trigger that influencer. 1. People make decisions emotionally. They decide based on a feeling, need, or emotion, not through a logical thought process. That’s why intangible benefits are the keys to persuasion. When you’re writing, you should ask yourself, “What is the emotional hot button here?” 2. People justify decisions with facts. Example: a man sees an advertisement with a photo of a sports car an[...]

  • Did you know that there are more than 101 Local Area Marketing Secrets you can start using today? Here is the first secret you need to know. You need to think about how can you get your target customers to see something that’s usually routine, "normal" or boring, as unique, quirky, fresh and creative? You need to be constantly looking for ways to get people to stop and say, “Hey, that’s cool! No ones done that before!” Here you go, now start getting creative. ¿ Put some fun into your paperwork. ORIGAMI anyone? HSBC printed origami folding instructions on the back of its ATM receipts. You could print jokes, cartoons or fun facts. That’s what fun brands do: they are always looking for ways to liven up mundane processes and objects. ♤ Get a professional website, yep i[...]

  • Here is the secret to learning how to win at local area marketing, what you need to do. We know lead generation is a numbers game, but what if you could stack the odds in your favor? Local Area Marketing is not as simple as sticking some flyers around the local neighbourhood, although that does help, or attending the local BNI each week and waiting for the leads to start rolling in. Local Area Marketing is about connecting your business with its local community. Workslocal has made it our mission to turn local area marketing into an art form. Step one, is creating a clear picture of who your target market is, obvious I know, but a lot of businesses we help think everyone should want to buy their widget "insert product / service here". As in our article "the power of no[...]