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Being customer focused does not mean you are being customer centric   In other words your business is either focused on how you can help your customer v’s how together your customers can help you build your business. When customers experience any brand, they always ask the question, “What’s in it for me?” before they purchase or engage. A customer-focused local area marketing strategy makes the answer(s) to this question obvious as it helps the franchise or local business to offer a reciprocally loyal experience. Although there is truth and necessity behind both marketing strategies, you have to give in order to get to build a reciprocal relationship between your strategic alliances and your target customers. Often this can take months of nurturing to yield results that y[...]