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	<title>WorksLocal &#187; 7 11</title>
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		<title>7/11 debacle and what small businesses should know.</title>
		<link>http://www.workslocal.com.au/7-11-debacle-and-what-small-businesses-should-know/</link>
		<comments>http://www.workslocal.com.au/7-11-debacle-and-what-small-businesses-should-know/#comments</comments>
		<pubDate>Wed, 16 Sep 2015 23:11:59 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Local Area Marketing]]></category>
		<category><![CDATA[Workslocal]]></category>
		<category><![CDATA[101 local area marketing tips]]></category>
		<category><![CDATA[7 11]]></category>
		<category><![CDATA[Business Advise]]></category>
		<category><![CDATA[Business Mentor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Advise]]></category>
		<category><![CDATA[Tim Stannage]]></category>
		<category><![CDATA[Your Business Help Desk]]></category>

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		<description><![CDATA[From a local area marketing concept the 7/11 model simply can&#8217;t stack up and what you should learn from their mistakes. $1 Slurpee&#8217;s are a massive success&#8221; a spokesperson for 7/11 has been quoted as saying in various industry publications. So why are they in a mess? Let&#8217;s break it down. The logic behind a strategic local area marketing campaign is to drive traffic and increase both basket size and [&#8230;]]]></description>
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